Did you know that companies are projected to spend over $107 billion on AI-based marketing solutions by 2028? There is no doubt that artificial intelligence is creating a number of new changes for people in the marketing profession.
However, many people are still wondering what the actual effects of AI on marketing will be. If yo are in the marketing profession, you will need to learn more about some of the biggest AI trends that will change your career in the years ahead.
Biggest AI Trends Shaping the Marketing Profession
Even companies that specialize in serving local businesses that aren’t very technologically based will benefit from using AI to their advantage. Landscape marketing professionals can even use AI to help their clients grow.
Is your landscaping company struggling to keep up with the pace of the fast-changing digital world? Are you unsure how approaching this new era should shape your brand, advertising style, and content strategy? It’s a fast-paced world out there, and unless you stay ahead of it, you risk falling behind. Therefore, investing in AI to boost your marketing strategy is more important than ever.
Proper landscape marketing can help you see an increase in your sales and eventually help you spend less on marketing. In just over a decade, digital marketing has grown from a luxury that only the biggest companies have to a necessity for landscaping businesses of all sizes. These changes have made marketing more complex, and they’re not slowing down anytime soon.
Savvy marketers will continue to use AI to improve their effectiveness. Let us look at the factors changing the marketing landscape and how your landscaping business can benefit from this.
Use AI to create graphics for online advertisements
Graphics play a very important role in online advertising. Unfortunately, many companies struggle to afford to pay for talented graphic artists.
The good news is that AI technology has made it possible for marketers to create quality art for a fraction of the cost. AI tools like NightCafe, DALL-E 2 and starryai allow designers to create up to 20 images a day for free! These AI-based graphics can be invaluable for marketers.
Use of AI-driven SEO to boost web presence and rankings
Let’s face it; the Internet is very broad, and many rely on it to grow their businesses. The traffic we get often depends on our ranking in search engines. This is why it behooves us to keep up with the latest trends and ensure we use the best practices for SEO or Search Engine Optimization. Many factors go into SEO, but a few of the most important ones are:
- The use of keywords: these help potential customers find you when they enter relevant searches into Google or other engines.
- The quality of your content: includes not only the writing itself but also things like photos, videos, and infographics. Your content should be engaging and informative so that people will want to stay on your site once they find it.
- How often you update your site: fresh content helps keep people coming back, and it also tells search engine algorithms that your site is active, which can help boost your rankings.
AI technology has become very important for modern SEO. Companies can use AI-driven tools like SEMRush, Keyword Chef or Ahrefs to automate their keyword research. They can also use AI to automate new content generation strategies to keep their websites fresh. AI will become even more important for SEO in the years to come.
While you may not have the expertise to do all of this yourself, plenty of resources are available to help you get started. You can also hire someone to do it for you if you feel like that would be a better investment of your time and money.
Use of Google My Business
Google My Business or GMB is a free business listing directory offered by Google. It allows business owners to manage their information and interact with customers through features such as messaging, reviews, and posts. GMB is important for two main reasons: first, it can help improve your SEO by making sure your business’s name, address, and phone number (NAP) are consistent across the web. This signals to Google that you are a legitimate business, boosting your search rankings. Secondly, it provides potential customers with an easy way to find out more about your company and what you have to offer before they even visit your website. Creating a GMB listing is simple and only takes a few minutes- if you haven’t already done so, we recommend setting one up for your business today!
AI technology can also help companies automate and optimize their Google My Business listings. In fact, Search Engine Journal reports that Google itself is using AI to automate this process for companies on their behalf.
Automated lead tracking systems
The world of sales agents is changing, and there are now automated lead tracking systems that can help many businesses to organize and follow up on potential sales leads: You can get systems that track your calls, emails, and follow-up appointments to make it easier to see who you have spoken to when you spoke to them, and what their response was.
The systems can also keep track of your sales pipeline, so you know where each lead is in the process and what needs to be done next. This can take a lot of the guesswork out of sales and help you close more deals. If you are not using a lead tracking system already, it may be worth investigating to see if one could help improve your business’s bottom line.
Automated call tracking and recording
As a landscaping business, you are likely to have many phone calls from potential customers. It can be helpful to have an automated call tracking system to see how many calls you are getting, what times of day they are coming in, and how long each call lasts.
This information can be valuable for two reasons: first, it can help you determine whether or not your current marketing efforts are working (if you see a spike in calls after running a new ad campaign, for example). Secondly, it provides data that could be used to improve your business’s processes- if most of your calls are ending up as dead ends because the potential customer is not ready to commit yet, then maybe you need to change your sales pitch.
Additionally, some call tracking systems allow recordings of the conversations between agents and customers to be made and stored. These recordings could then be listened to for quality control purposes or for training new staff members.
The design of a website is an area where many businesses have failed in the past, but it is also an area where they can now be very successful. Well-designed websites are easier to navigate than those that are overly complicated and cluttered. They are also designed to be helpful and provide the information your customers need without making them search for it.
Use of AI to get more qualified traffic with Google Ads
AI technology can also help marketers get more quality traffic with Google Ads. They can use AI tools to automate their keyword research and optimize their ad copywriting.
Many marketers now realize that there are certain advantages to be gained by using Google’s paid advertising services. Some of the benefits of using Google Ads include:
- You can target your ads to people who have already shown an interest in what you are selling. This is done by targeting keywords they have searched for in the past or by targeting them based on their location.
- You only pay when someone clicks on your ad, so there is no wasted spend.
- You can track how many people see your ad and how many of them click through to your website so you can gauge its effectiveness.
- Once you stop running the ad, the traffic will also stop- this means that you are not locked into a long-term contract like with some other forms of advertising.
- If used correctly, Google Ads can be a great way to bring qualified traffic to your website and generate leads for your business without breaking the bank.
As you can see, companies that use AI to fine-tune their Google Ads strategy can enjoy a higher ROI.
AI is Changing the State of Marketing
All in all, if you want to stay ahead, you need to be aware of the factors that are changing the marketing landscape. Since AI technology is so important for modern marketers, you can’t afford to overlook its importance. You need to be ready for this new way of doing business. The best way to do this is to understand the factors changing the landscaping business and ensure your marketing is ready for this new era, which is going to be guided by new advances in AI.