AI technology has led to a number of huge benefits in marketing. One of the biggest reasons companies are investing in AI is to automate many of their marketing processes.
In particular, a growing number of companies are using AI to automate their social media marketing strategies. As LinkedIn becomes more viable for B2B marketing, more brands are going to leverage it to this end.
AI Makes Things Easier for Brands Trying to Automate LinkedIn Messaging
AI is changing the state of social media. One recent study found that social media companies and brands using social media spent over $987 million on AI last year.
LinkedIn message automation is the process of using third-party software to send messages to your connections. There are different types of LinkedIn messages you can automate, including connection requests, prospecting messages, and even follow-ups. You can use this tool to save time, reach your