Coffee, an indispensable part of American culture, has woven itself into the daily routine of millions. With over 60% of American adults consuming coffee daily, the United States is a lucrative market for coffee entrepreneurs. However, venturing into the coffee sales business in the U.S. requires more than just sourcing beans; it demands understanding market dynamics, consumer preferences, and global supply chains.
The Coffee Market in the U.S.: A Snapshot
The U.S. coffee industry is vast, encompassing both mass-market brands and specialty coffee. According to the National Coffee Association (NCA), coffee is a $90 billion industry, with Americans drinking approximately 400 million cups of coffee per day. This consumption pattern has created a diverse market, ripe with opportunities for both large-scale companies and small, artisanal roasters.
The sector can be broadly divided into two categories:
- Commercial Coffee: Dominated by chains like Starbucks and Dunkin’, this segment focuses on convenience,