On the 54th anniversary of the first manned landing on the moon, Elon Musk’s SpaceX and Mattel plans announced to conquer a new universe…toys.

The companies offered few details of their plans or products, which leaves open the possibility that one of the items could be an action figure of the world’s richest man.

It was probably only a matter of time before toy SpaceX rockets and space stations hit the toy store shelves. There is, after all, a Tesla (TSLA) kids cyberquad selling for $1,900.

Toy producer Mattel (MAT) announced that it has inked a multiyear deal with Elon Musk’s SpaceX. The very brief press release says that a line of toys and collectibles is to be released under Mattel’s Matchbox brand in 2023 but stays silent on precise timelines, product details and prices.